The objective of the HUPMOBILE project is to provide a holistic approach to the planning, implementation, optimisation and management of integrated, sustainable mobility solutions in Baltic Sea port cities. See: www.hupmobile-project.eu/

In a subproject (WP3) we are studying the mobility management and the needs of the residents. A PPGIS survey in Turku region managed by Aalto University was carried out to study urban mobility lifestyles of the residents. The online Maptionnaire survey was participated by about 800 respondents.

To identify groups of people with similar neighbourhood preferences and travel attitudes, the research team conducted a cluster analysis of data collected from the survey. Here, the answers of a subsample of 474 respondents who provided answer to all the questions presented in the survey was analyzed. Through a cluster analysis, four resident clusters with distinctive preferences and attitudes were identified, and these clusters are referred to in this report as persona: Pro-sustainable urbanites, Multimodal price-conscious residents, Time-conscious suburbanites, and Auto-oriented residents. More information about the survey results can be found here: www.hupmobile-project.eu/news/mobility-management-and-lifestyle-residents-turku-region